Brunch at Parc in Rittenhouse Square

When it comes to having brunch in Philadelphia, Parc Restaurant has long been considered a top choice. On any given Saturday or Sunday, the Rittenhouse Square standby is swarming with patrons – particularly when the weather is nice.

The last time I was there, we didn’t have a reservation. They took my cell phone number, though, and promised to call when our table was ready. In the mean time we sat on a bench in  the park and enjoyed the cool, breezy morning – probably the easiest wait for a table ever. Continue reading Brunch at Parc in Rittenhouse Square

The Benefits of Content Marketing

Marketing is the process of filling a need, and, with Content Marketing, the need is information. Successful inbound marketing requires you to anticipate the intent of consumers as they search for particular information, producing relevant content and making sure it is visible.

Content, from the Buyer’s Point of View

Successful inbound marketing takes into account a potential customer’s point of view, or buyer persona, when searching for a certain type of product. This includes such concerns as their personality, role in a business/organization, background, and intent when entering a search query. Continue reading The Benefits of Content Marketing

Subway Symphony

James Murphy – of the late, great (but hopefully to one day re-unite) LCD Soundsystem – thinks that NYC subway turnstiles should sound better when you slide your MetroCard through them. More specifically, he proposes that each station have it’s own note sequences. He concedes that, yes, given the multitude of actual problems in New York, this is one hell of a thing to kvetch about… but, at the same time, it would be really lovely.

The Problem with Stock Photos

I just did a search for “working woman” on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, photos of women pouting sexily while adjusting their glasses, and not much else.

– via Adweek: Getty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More Empowering

A common issue with stock photos is how rife with stereotypes many of them are. The above Adweek article talks about how Getty Images, one of the largest stock photo companies in the world, is trying to change that – at least as it relates to outdated gender norms.

This not only relates to women in the workplace, but in all areas of society. Browsing through the Lean In Collection, Getty’s aforementioned image library, it seems the main point isn’t to include more images of “the token female professional” in an office setting and less of “the typical stay-at-home mom” taking care of her kids, but to feature empowered women in all roles. Continue reading The Problem with Stock Photos

The Great Crash, 1929

the great crash 1929The Great Crash, 1929 was first published in 1955 and has been in print continuously ever since (my copy was printed in 1997). As the book’s author, John Kenneth Galbraith, suspects in the introduction, the longevity of this book is probably because every so often there is “another speculative episode” that inevitably leads to collapse and widespread financial ruin.

At some point after the initial panic and fallout from these spectacular busts, many people find themselves pondering the grandfather of all modern-day crashes – The Wall Street Crash of 1929. This is why, for almost 60 years, those interested in the history of boom and bust often end up with a copy of The Great Crash, 1929. I know that’s why I picked it up. Continue reading The Great Crash, 1929

What is the Deep Web?

Although it is easy to take them for granted, it is remarkable when you consider just how good search engines have become. Algorithm changes and other adjustments have certainly been frustrating at times, the ongoing expansion of search technology in terms of accuracy, reach, and features has been exciting. When you look back to their capabilities ten (or even five) years ago, there is no doubt that search engines such as Google have come a long way.

The trillions of different websites that Google has indexed in its database have allowed it to provide highly relevant results, even for very obscure search queries. At the same time, the information that most regular search engines include in their results only scratches the surface of the total amount of information that is publicly available. The Deep Web offers an overabundance of data that less accessible to search engines and, as a result, is usually hidden from search engine users. Better access to this information would be immensely useful, so a major goal of search providers is improving their ability to crawl and index a greater portion of the Deep Web. Continue reading What is the Deep Web?